August 29, 2009
Choosing the Right Word
There was a time when it was imperative to be right at the beginning of the alphabet with the name of your company or product in order that you would appear first in the Yellow Pages. Times haven’t changed a great deal, but the technology surely has. No longer is it about the phone book ads but now we are talking about the search engines and how to maximize in this realm of opportunity. Enter the marketing firm who has the experience to take your service or product to the “head of the class” by supplying the right ad-words. Goals are still the same but the method has changed!
