August 31, 2009
Public relations program for CPAs
The AICPA runs a number of public relations activities that include: having members available to the media to provide technical support in the areas of CPA practice expertise; operating an extensive high school and college student recruitment program called “Start Here. Go Places.” to encourage students to consider a CPA career; and getting the word out about the vital role that CPAs play in the U.S. economy in support of financial markets, small business and entrepreneurship. The AICPA also runs extensive public interest programs. One of the most important is an award winning program called 360 Degrees of Financial Literacy. The program is a multi-faceted effort, spearheaded by the AICPA, with the support of state CPA societies.